Blackbelt
Master gaming media buying. Get the frameworks, benchmarks, and strategies top brands use to plan smarter campaigns.

INTERACTIVE TOOL

Game builder

Set it up, watch it play, then download the file. Your editable campaign link saves as you work.

Players tap cards two at a time to find matching pairs. When the last pair is matched, the reward screen opens.

Brand basics
Brand logo<512 × 160 px
Drop the logo here SVG if you have it, or PNG
Logo scale100%

Shows above the cards and again on the end screen. A wide logo reads better than a stacked one. Use SVG if you have one: it stays sharp at any size and costs almost nothing.

Brand color

Used for the claim button and the ring around a matched pair.

Text color

The line above the cards and the copy on the end screen.

More options
Footer strip<900 × 140 px
Drop the footer strip here Optional · PNG, WebP or SVG
Footer strip scale100%

A row of award badges or store marks under the cards.

Brand fontsGoogle Fonts

Choose fonts for headings and body copy. Selected Google Fonts are packaged into the export.

The default Lato font is already included.

The game
Text size17 pt

Tell players what to do and what they get. Drag it in the preview to set its height.

Background
Background color
Color 1
Color 2
45°
Card background<1080 × 1920 px
Drop the card background here PNG, JPG or WebP

Portrait artwork. The edges crop on shorter phones, so keep anything important in the middle.

More options
End screen

What players see after the last pair. Empty parts show as placeholders here and are left out of the export.

Artwork
End screen logo<512 × 160 px
Drop a different logo here Optional · PNG, WebP or SVG

Leave this empty and the reward screen uses the same mark as the game screen. Add one here when the reward screen needs a different version, a light mark on a dark background for example. The scale follows the game screen until you change it.

Logo scale100%
Image<800 × 800 px
Drop the image here Optional · PNG, WebP or SVG
Image scale100%

A product shot or illustration.

Text
Headline size31 pt

Set big and bold, so short works best. Dial the size down and a longer headline rewraps to fit.

Sub-headline size17 pt

Optional. Good for a short benefit line.

Message size17 pt

Your brand name follows it in bold, so end on a word that leads into it.

Button color

Starts on your brand color. Set it back to that hex to follow the brand again.

Button text color

Picked to stay readable on the button color. Change it and your choice sticks.

Button text size17 pt
End screen background

The reward screen keeps the background you set for the game.

End screen color

A flat color behind the reward, instead of the game background.

End screen image<1080 × 1920 px
Drop the end screen artwork here Optional · PNG, JPG or WebP

Sits behind everything on the end screen. Keep the middle clear for the text and button.

What shows, and where

    Untick to hide. Drag a row by its handle to change the order on the screen.

    CTA link

    The page players land on after they tap the CTA button.

    More options

    Off, the end screen uses your brand and text colors.

    Monetizr setup (optional)

    Only for campaigns running through Monetizr. We fill these in: share your link with us and we add them before the file goes out. Running the game yourself, on your own site or through your own ad buy? Leave all three empty and the file exports without a tracking tag.

    Export size —

    Inside the 1 MB in-app networks ask for.

    Saves automatically · Share this editing link for 30 days.

    Campaign (). ·

    Duplicate this campaign

    The brand, end screen, wording, text sizes and every element you have moved come with the copy, on a link of its own. This campaign is left as it is. Which game should the copy run?

      Backups

      A backup is kept when a new editing session opens this link, and every 30 minutes while editing. The last 30 are kept until the link expires. Restoring keeps the current setup as a backup first.

        No backups yet.