Case Study · Quaker Chewy · PepsiCo · North America · CPG

How Quaker Chewy Bars reached moms through gaming advertising

Chewy partnered with Monetizr to activate a tailored gaming campaign targeting U.S. moms aged 25+, leveraging a network of 178M casual mobile players. The goal: strengthen brand equity with young parents while achieving reach, efficiency, and effectiveness targets.

The strategy focused on injecting Chewy's messaging into gameplay through premium and native ad units, ensuring a seamless and engaging experience for players. Each attentive second spent with Chewy's content enhanced key brand metrics across the sales funnel — awareness, favorability, consideration, and purchase intent.

Players chose to engage, watched a Chewy video, interacted with product content, and received a branded reward. 100% opt-in. No creative changes needed from existing assets.

↗
View full case study (PDF)
Opens in new tab
Free Tool
See your brand inside a real mobile game

See your brand creative inside a real mobile game — in under 60 seconds.

You'll need:

  • Brand logo
  • Video or display ad

No development, no budget, no meetings. Test how your creative looks, or share the preview with your team before committing to a campaign.

Try it below ↓

To learn more about campaign assets, go HERE.

Have a question? Click HERE.

Find out if we're a match? →
Campaign launcher
Seen enough to be curious?
Take a fit-check call. 15 min, no deck.
If what you're seeing makes sense for your brand — let's find out if the numbers work for you too. No pitch, just data and a straight answer.
Find out if we're a match? →