Case Study · Sensodyne Kids

Sensodyne Kids

Sensodyne partnered with Monetizr to promote Sensodyne Kids, targeting moms with children through a fully opt-in Branded Takeover format inside mobile games. The campaign turned passive impressions into high-attention brand moments.

Multiple short video creatives ran across top mobile games. All performed above industry norms, with nearly identical CTR and VTR across all creative variants, proving the environment does the heavy lifting.

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