Case Study · Sensodyne Kids · Haleon · Poland · Q2 2025
Reaching Millennial Moms with High-Attention Gaming Media
In Q2 2025, Sensodyne partnered with Monetizr to promote Sensodyne Kids in Poland — targeting moms aged 25–44 with children aged 0–12. The campaign used a fully opt-in Branded Takeover format, turning passive impressions into high-attention brand moments.
Four 6-second video creatives ran across top mobile games. All four performed above industry norms — with CTR and VTR nearly identical across all creative variants, proving the environment does the heavy lifting.
28 sec
Avg Attention (+40% vs benchmark)
"It's not just about getting the most attention, it's about getting the right kind of attention that moves the KPIs we care about."
Phil Jackson — Global Marketing Effectiveness Innovation Director, Haleon