Case Study · Theraflu

Theraflu

Theraflu ran a fully opt-in Branded Takeover campaign inside casual mobile games. The goal was to test a new media channel that could deliver longer attention time and measurable brand outcomes, aligned with a shift toward attention-based planning.

The campaign paired a branded button with a rewarded video and a branded in-game reward. Message recall points to a cognitive link between positive gameplay moments and brand memory. Reinforcement mechanisms may matter more than format length.

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