Attention Calculator

The average social video gets 3 seconds of attention. Most of your budget is burning on impressions nobody watches. Here's what changes the moment you run in Monetizr — and what it means for your media plan.

Drag the slider below to model your own budget allocation.

Attention benchmark
22 seconds vs 3 seconds.
Same video creative. Different placement. The numbers are not close.
Social video — avg attention
3s
Users scroll past in under 3 seconds
→
Same video · Monetizr network
22s
Avg across 500+ publisher games
7.3×
longer attention per impression 95.4% video completion rate vs ~60% on social

Why does this matter?

"Attention is the most valuable asset in advertising."

Every second of genuine attention is a second your brand story lands. Most digital video buys are burning budget on impressions nobody watches.

Media plan calculator
What if 25% of your video budget ran through Monetizr?
Drag the slider to model different budget allocations against the real average digital video plan.
% of video budget with Monetizr
25%
5%25%50%75%
Your plan today (no Monetizr)
Avg attention 6s
Blended VCR 76%
Social 38% · CTV 37% · Programmatic 25%
→
With 25% Monetizr
Avg attention 10s
Blended VCR 81%
Monetizr: 22s attention · 95.4% VCR
+67%
more attentionacross your entire video plan
+7%
higher completion rateblended across all channels
Baseline: social 38% (3s · 60%) · CTV 37% (9.7s · 95%) · programmatic 25% (5s · 72%).
Sources: IAB 2025 Digital Video Report · Yahoo + Omnicom + Amplified Intelligence 2024 · Innovid 2024 Global Benchmarks
Don't take our word for it
Test it. We'll prove it.
Choose a test that works for you. No long contracts, no commitments.
Standard test
$25K
Meaningful A/B with your existing creative across Monetizr gaming inventory.
✦ Recommended
$50K
Full-funnel test with brand lift study included. Statistically significant results in 3–4 weeks.
On us
Free
10,000 impressions, zero cost — covered by Monetizr. Real attention and VCR data from your own creative.
All tests include full campaign reporting, attention metrics, and VCR data.
The free 10K impression test is available for qualified advertisers and runs within 5 business days of brief submission.
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