Standard digital video · avg. attention
2s
Industry benchmark: 2 seconds of attention.
Attention benchmark
Attention is the most valuable asset in advertising.
Every second of genuine attention is a second your brand story lands. Most digital video buys are burning budget on impressions nobody watches. By changing the placement you can get 11x longer attention per impression with the same video creative.
Same video · Monetizr network
22s
Avg across 5000+ publisher games.
Media mix simulator
What if 25% of your video plan ran through Monetizr?
Drag the slider below to model your own plan allocation:
Your plan today
Avg. attention≈6s
Blended VCR≈76%
A representative mix of digital video, CTV, and programmatic.
With 25% Monetizr
Avg. attention≈10s
Blended VCR≈81%
Based on average performance across Monetizr campaigns.
≈75%
more attentionacross your entire video plan
≈5%
higher completion rateblended across all channels
Directional estimate based on representative channel benchmarks and Monetizr campaign averages. Plan allocation is treated as impression share. Actual results vary.
Sources: Lumen Research + Venatus 2026 · dentsu, Kantar + Lumen 2026 · Innovid CTV Advertising Insights 2025 · Monetizr network campaign data
Your personalised offer
Here is what Monetizr can do for your brand.
Quick start
Not sure yet?
Free
10,000 impressions, zero cost, covered by Monetizr. Real attention and VCR data from your own creative.
Your existing assets
Real campaign data
See results first
Pilot Plan
$25K
Meaningful A/B with your existing creative across Monetizr gaming inventory.
Curated game list
Awareness measurement
Live in 5 days
1 market
Full Campaign
$50K
Full-funnel test with brand lift study included. Statistically significant results in 3–4 weeks.
All selected countries
Full game network
Brand lift study
Branded surveys
Dedicated account team
Don't lose your results
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