Absa celebrated the stories which exemplify
the best of Mozambique.
Absa took its “A sua historia conta” campaign into the mobile game space, celebrating the real stories of Mozambique and prompting people to think about their own. The brand film was viewed in-game and players then returned to play in order to claim their reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1User triggers event
2Rewarded 6-30 sec video
3Reward
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