Amazon took its White Friday sale
into mobile games.
Amazon used a Branded Takeover across MENA to promote its White Friday Sale. Players watched the offer-led video in-game, featuring the 20–30 November deals and additional Al Rajhi Bank discounts, then claimed their in-game reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Branded reward
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