Apple TV+ teased the new season of Severance
in-game with a 7-day free trial.
Apple TV+ used a Branded Takeover across North America to promote Severance and a 7-day free trial. Players opted in to watch the video, saw the subscription offer in the creative, and then returned to the game to claim their reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1User triggers event
2Rewarded 6-30 sec video
3Reward
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