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Financial Services · Europe · Awareness · 2 campaigns

Citadele put its cashback offer
inside the reward moment.

Citadele used Rewarded Video to promote their payment card cashback offer. Users could opt in to watch the video, view the offer and terms, then return to the game to claim their in-game reward.

Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention

Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.

Campaign previews
Citadele campaign preview 1
1User triggers event
Citadele campaign preview 2
2Rewarded 6-30 sec video
Citadele campaign preview 3
3Reward
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