Coca-Cola brought “Share Happiness Together”
into the reward moment.
Coca-Cola used a Branded Takeover to align with the “Share Happiness Together” message through social moments in mobile games. Users would watch the campaign video, then return to the game to claim a Coca-Cola reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
What player saw
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Branded reward
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