The “Road to gamescom” conversion campaign used a Branded Takeover combining video, gameplay, and a direct path to ticket purchase.
After watching the event video, players packed for gamescom by catching items in a bag. The experience ended with a CTA button leading to the ticket purchase page and an in-game reward.
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.




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