Heineken Silver made meeting the parents
surprisingly smooth.
Heineken Silver used Rewarded Video to bring its “Meet the Parents. The Smooth Edition” campaign into mobile games. Players watched the awkward first-meeting scenario play out around Heineken Silver’s smooth positioning, then returned to the game and claimed their reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1User triggers event
2Rewarded 6-30 sec video
3Reward
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