KFC brought “Finger Lickin’ Good”
into mobile games.
KFC used Rewarded Video across MENA and Sub-Saharan Africa to run its “Finger Lickin’ Good” creative. Players chose to watch the video in-game and received a reward for completing it.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
What player saw
1User triggers event
2Rewarded 6-30 sec video
3Reward
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