When a session peaked, McDonald’s
stepped into the win itself.
McDonald’s used the Branded Takeover format in mobile games across MENA and Sub-Saharan Africa. Players watched the brand’s video for an in-game reward, bringing McDonald’s into the game without interrupting gameplay.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Branded reward
Curious how your brand may look in the game?
Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.