“Play at McDonald’s” found players
already playing.
McDonald’s used Rewarded Video across MENA and Sub-Saharan Africa to promote its “Play at McDonald’s” campaign. Players chose to watch the video in-game and received an in-game reward upon completion.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
What player saw
1User triggers event
2Rewarded 6-30 sec video
3Reward
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