Nedbank told its 55+ investors to
make their money sweat.
Nedbank promoted its Electronic OptimumPlus Account to clients aged 55+, positioning it as a way to future-proof retirement income. Players watched the campaign creative in-game, saw that they could invest in under two minutes, then returned to gameplay.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Playable experience
4Branded reward
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