Shell turned V+ Rewards
into a game.
Shell used a Branded Takeover with a mini-game to promote the V+ Rewards and the associated cashback. Players engaged with the branded game, discovered the rewards offer, and then returned to play to claim their in-game reward.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Playable experience
4Branded reward
Curious how your brand may look in the game?
Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.