Spotify turned music discovery into an
in-game experience.
Spotify used a Branded Takeover in Sub-Saharan Africa to move players from artist-led video into a custom interactive endcard. Teko appeared in the video, and the endcard opened to Discover Weekly and a playlist of different artists, giving players a direct path to keep exploring on Spotify.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Interactive experience
4Branded reward
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