← All campaigns Standard Bank →
CPG · Sub-Saharan Africa · Awareness · 2 campaigns

Sprite turned “staying cool” into
a branded moment.

Sprite used a Branded Takeover around its “Stay Cool” message and lemon-lime refreshment. Players watched the product video and then returned to the game to claim their reward.

Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention

Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.

Curious how your brand may look in the game?

Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.