Theraflu turned cold & flu education into an
interactive in-game moment.
In Poland, Theraflu used a Branded Takeover that shifted from an opt-in video to an interactive relief card. Players tapped points to learn about the product, then claimed their in-game reward.
That is stronger than “replaces the reward screen and becomes a proven fit” because it explains what was truly different about the execution.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Branded button, in-game
2Rewarded video, 6–30 sec
3Interactive relief card
4Reward claimed
Curious how your brand may look in the game?
Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.