Your category isn't the test case.
It's already the proof.
Named campaigns, tier-labeled by result, from brands protecting the same reputation you are.
See what they ran, what happened, and whether it built trust or put it at risk.
Burger King ran a Branded Takeover in Czechia and got a 90.4% quiz engagement rate, 92.8% video completion, and a 54.4% opt-in rate.
Disney+ ran a Branded Takeover in US casual games. Average attention was 43.6 seconds, video completion 97.5%, and 37% of players opted in.
Ford ran in casual mobile games across MENA and Europe. The automotive category benchmark: 37% click-through, 32 seconds of attention, 94% completion.
KFC ran a Branded Takeover in Ukraine. 35.3% of players who saw the brand chose to watch, which came to 1.1 million video views at 93.2% completion, and 768,742 rewards claimed.
L’Oréal ran 8 campaigns across 3 brands and 4 markets. Attention per impression landed between 24.9 and 28 seconds in every one of them.
Quaker Chewy ran a Branded Takeover with US moms and measured it against a control group. Purchase intent rose 49.2% and ad recall 39.9%.
Secret ran a Branded Event in US mobile games and delivered 276% of plan at 48.1 seconds of engagement per user reached. A bigger reward helped the video and hurt the playable.
Theraflu ran a Branded Takeover with a playable end card in Poland. Average attention was 36.9 seconds, 85% above Haleon’s 20 second benchmark, and purchase intent rose 13.3%.
Use the video or logo you already have. Preview your brand inside a rewarded gameplay moment in three clicks.
