L’Oréal Men Expert took aftercare
into its own hands.
L’Oréal Men Expert utilized a Branded Takeover with a playable experience centered around its Derma Control range. They turned the product story into something you could play rather than just watch. The experience walked you through the routine, the key ingredients, and how the cleanser and serum help control blemishes, using gameplay to make the product benefits easier to grasp.
Media Benchmarks
95.4%
Avg. VTR
2-4%
Avg. CTR
93%
Viewability
37s
Avg. attention
Network-wide averages across Monetizr's in-game campaigns, not specific to any single brand's results.
Campaign previews
1Brand appears in the main menu
2Rewarded 6-30 sec video
3Playable experience
4Branded reward
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